Get 'Em In The Door
Key Processes for Reaching New Customers

This year’s ATRA’s Powertrain Expo is all about: Learning the processes involved in making more than just a sale… to develop the trust that’s critical in turning those consumers into customers.

Over the last 12 months, ATRA’s management team has expanded its quest to identify what consumers are looking for in a shop. Sure, price has its place, along with dozens of other secondary issues. But, in the end, the one thing everyone’s looking for is someone they can trust… their friend in the business… the guy who’s going to make everything right again.

Over the next year or so, as many as 3000 dealerships are expected to close. That, combined with the dramatic changes to the economy, has created a new business climate that promises a rebirth to the auto repair industry. Will you be ready to turn those displaced consumers into customers… your customers?

That’s our goal for the Expo 2009 management track, beginning on Thursday, October 29. Make it your goal too, by reserving your spot at ATRA’s Powertrain Expo… do it today!