Thursday Management Seminars
6:00pm - 8:00pm

What's Working: Customer First
Dennis Madden, Rodger Bland
Reaching customers is even more challenging these days, and may be close to impossible if you don’t know or understand their needs. And as more and more dealerships close you’ll want to make sure you’re first in line as these new customers consider finding a new dealer miles away, or consider an independent repair center close to home.
To find out more about today’s customer, ATRA conducted a survey of 1000 consumers to see how the change in our economy impacts their decisions on auto repair. Learn what’s on the minds of today’s customer in these challenging times.
We’ll also go through the results of this year’s marketing study where we look at how shops are reaching new customers; what marketing works and what is ineffective.

These two reports lay the ground work for the entire weekend program.

With this information you’ll be able to apply what you learn from the rest of the weekend courses to:

• Reach new customers
• Improve customer service
• Increase customer satisfaction
• Create more referrals
• Improve sales
• Increase profits

Each of these programs are designed to help you improve your business based on today’s market challenges and the changing needs of today’s customers. It’s a different world today, it requires a different approach.