Tech Center           
 
AboutConsumersMembershipGolden Rule WarrantyPublicationsEducation & EventsResourcesChaptersMembers Only
Shop Finder
Tech Center
Gears Magazine

Follow Us on:

Image

Image

Image

Contact ATRA:

ATRA
2400 Latigo Avenue
Oxnard, CA  93030
(805) 604-2000
866-GO-4-ATRA
Webmaster Email

Not a member?  
Click here to join.

Saturday Management Seminars
8:00am - 5:00pm

The Only Thing For Sure Is Change
Scott Johnson

Have breakfast with Scott Johnson, CEO of ProfitBoost Software. Scott has seen 4 decades of change: Remember building 3 and 4 transmissions a day? Remember the 1st lockup converter, the 1st TPS, the 1st front wheel drive and the 1st computer-shifted transmission? Scott will share with you what he's learned as he visits successful shops; doing well in 2009. We'll watch a short video and see a short picture presentation to get us thinking about our changing industry and have an exciting discussion on how you can meet the challenges of today's business climate.
Image


Street Fighter Marketing
Marc Slutsky

A Street Fighter learns how to market, promote and increase sales without spending money! Inc Magazine referred to the Street Fighting program as "Brains Over Bucks". Street Fighting helps you discover clever, shrewd and guerilla style tactics to get free and low cost advertising exposure, plus effective selling and telemarketing skills. In short, you learn how to out-think and out-smart, but not out-spend your competition.


The Essentials of Selling
Terry Greenhut

Handling the initial phone call, dealing with price objections, and closing the sale!

  • The opportunity line is ringing. Your attitude gets the appointment
  • Control the selling process with excellent questioning techniques
  • Say "YES" to every customer request and still get exactly what you want
  • Talk price shoppers in without having to quote a price
  • Handle price objections to get what you need
  • Closing techniques that make the customer want to buy


Shifting Gears & Changing Lanes - Putting Your New Ideas to Work!
Jay Gubrud

Whether an organization is growing or simply moving in a new direction, change is inevitable and happens at a dizzying pace. Shifting Gears & Changing Lanes wil provide the tools to effectively navigate the road to change. There is nothing more rewarding than taking excellent ideas from a conference, putting them into action and experiencing the benefits of doing so!
In this session Jay Gubrud will help you eliminate the roadblocks that get in the way of successfully implementing these new ideas. In his session, he will:

  • Help you establish rewarding expectations that will put you in the driver's seat
  • Rediscover your business and get excited about it
  • Discover the top 15 roadblocks to action and how to overcome them
  • Reveal the 4 major reactions to change and how to leverage your style
  • Share the secrets to a winning mindset
  • Show you how to overcome the 4 fears that prevent successful change
  • Give each attendee an incredible "accountability" tool for putting new ideas to work


Management Round Table Discussion
Thom Tschetter

Here is your chance to dialogue with some of the brightest management minds of the industry. You choose the topcs for discussion in this informative, thought provoking exchange of ideas and profit-proven strategies. Our management panel of experts include our Management speakers - and you! Don't miss this opportunity to share and receive a wealth of information during our Round Table Management Q&A!

 

Image

My Account

Loading Member Center...
 

eNewsletter

Enter your email to join
our mailing list.
 

Image 
   

Image

--->