Mission Statement

ATRA (Automatic Transmission Rebuilders Association) is dedicated to maintaining the highest standards in the automatic transmission repair industry for work quality, customers service and business success.

ATRA Purpose Statement

The purpose of ATRA (Automatic Transmission Rebuilders Association) is to maintain the highest standards in the automatic transmission repair industry for work quality, customer service and business success. ATRA is a source of knowledge and symbol of trust for both transmission professionals and the public. We provide the training, resources, information and advocacy to elevate the transmission repair industry; uniting the public’s automotive service needs with our member’s business goals, knowing that quality work, fair pricing, and visibility to the community constitutes a mutual benefit.

ATRA Believes:

• A properly operating transmission/powertrain is mandatory to protecting a car owner’s investment and peace-of-mind.
• A local independent transmission specialist is a car owner’s best choice for transmission/powertrain repair and maintenance.
• ATRA membership provides transmission professionals the resources, training, technical support, guarantees and image they need to succeed in today’s demanding marketplace.
• The ATRA symbol conveys recognition, acceptance and trust to the consumer because of what we stand for and what we provide to the industry.